We had a product photography course (that is sadly now over) with Sean Fenzl. This class was awesome, we learned tons of really cool lighting tricks, how to make beers look ohhh mouth watering and refreshing and how to make metal objects look good without reflecting everything that is around them. The thing I loved the most about creating ads is the creativity. So you are given a product, and then you have to come up with a concept to make it look appealing and make people want to buy it. When you are shooting in the studio you are designing these mini worlds, like my beer ad for example, it looks like you are in Africa on a safari, but that whole set up is about 1 1/2 feet wide by about 1 foot wide. Grasses from Art Knapps, dirt from outside, safari hat from friend, some lights and gels, voila Kenya.